Sunday, January 17, 2010

Paramount Coffee Finds Success With Private-Label Organic Fair Trade Coffee


Paramount Coffee in Lansing is one of the state's largest coffee roasters and distributors, but growing revenue takes more these days.

The company has started moving beyond roasting and distributing coffee to making private-label brands for retailers and selling its own coffee at retailers such as Meijer and on its web site www.paramountcoffee.com.

Boosting its presence in regional or national chains hasn't hurt either -- it boosted sales by single digits last year, said Angelo Oricchio, Paramount's chairman and CEO.

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Source FreeP.com

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